UK operator Vodafone’s latest move in the country’s telecoms arms race has been to announce the launch of wifi calling on its UK mobile network.
EE was the first UK operator to launch wifi calling, back in April, so Vodafone is playing catch up with this announcement. Its messaging is pretty similar to EE’s, stressing how much better operator wifi calling is than OTT services, as you don’t have to start up an app and you can use your mobile number.
The limitations also remain the same, however, principally the inability to hand the call over from wifi to cellular if you leave the range of your wifi in the middle of a call. This is, of course, a first world problem, but nonetheless takes the edge off the product. This issue is only solved with the launch of VoLTE, which is why EE is keen to draw attention to its efforts in this regard.
“Our wifi calling service allows customers to talk to loved ones, friends and colleagues for longer and in many more places. It is easy to use and doesn’t cost a penny more,” said Vodafone UK Consumer Director Cindy Rose.
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